Software as a Service (SaaS)

CRM a CEO/Business Owners dillema

In a keynote early in 2004, Microsoft’s Bill Gates Told his audience: “This is a period where reality is driving expectations. It’s an environment where the big winner is the consumer buying these products.

Today’s business climate is supercharged. Growth is exponential, the challenges daunting, the tasks must be error free and expected to be completed now, your business flexibility must be optimum your focus vehement. To satisfy today’s customers a business must radically transform to immediately respond to a satisfaction now mentality. This generation of customers are radically transforming the way companies in every industry are doing business. And many are successfully responding with CRM.

Read the rest of this entry »

As you may or may not know, Second life is on the verge of exploding in popularity. For whatever reasons Linden Lab have been receiving as lot of press coverage lately. Perhaps it is in recognition that a lot of people are spending a lot of time in virtual worlds, like Second Life. A lot of people. Essentially Second Life is up against the Microsoft Xboxes and PlayStations of the world in attracting users. And from current reports, Second Life is doing very well. So what has this to do with Read the rest of this entry »

Nothing is more important and critical to the success of a business than their customers. Maintaining satisfied, loyal customers has proven essential to success. This is an even more critical element in the small business sector as they battle Read the rest of this entry »

CRM

is doomed to disappoint without a clear focus and self-assessment of a business’s needs, according to a recent analyst report.History has taught that the “big bang” approach to CRM, massive implementations of technology deployed across sales, service and marketing all at once, has proven to be a failure. Instead, organizations looked to smaller, tactical deployments and are now deploying CRM tactically with an eye to long-term goals. Yet that approach has required organizations to be adept at assessing their own business, either when launching a new CRM initiative or trying to jump-start an existing one. That’s where Cambridge, Mass.-based Forrester Research Inc. is hoping to provide some help. The analyst firm has published a self-assessment tool and set of best practices for CRM.

“The history of CRM is often that these things are driven by technology,” said Bill Band, principal analyst. “The market has matured and people looking back realize they didn’t do a good enough job on the strategy or assessment.” Read the rest of this entry »

Security, cost, integration and speed are key issues

repost of article by Eric Berrige

I laugh when I hear people express disdain for the benefits of on-demand software. On-demand has taken the IT industry by storm for eight years — thousands of customers of all sizes are embracing the new model — yet there are organizations that still insist it is a fad.

Read the rest of this entry »