Microsoft to Craft Titan as On-Demand Platform
Microsoft once again tries to state something as “new” that’s already been done. Netsuite and other software as a service applications already run on hosted business applications remotely, yet Balmer states the obvious as something Microsoft thought of. It’s going to be along road for them to catch up with an already accelerated market space if their grand business ideas are to simply do what the competition has already done. -Neil
With Microsoft’s long-awaited CRM 4.0 release, better known as Titan, expected in December, Salesforce.com may finally end its designation as a party of one in the on-demand development platform category.
The question is, How long will it take Microsoft, a slow-moving technology behemoth if previous releases are any indication, to catch up with Salesforce.com in a market Salesforce created? While Microsoft has based its Titan marketing campaign on the software’s multitenant capabilities, CEO Steve Ballmer said in July at the company’s Worldwide Partner conference that Titan will also be used as a platform for on-demand application development.
“[We] will add CRM [customer relationship management], and we will add an application development platform for departments and small businesses called Titan. … In the case of Titan, there’s an opportunity for you to build applications that would literally run on our servers,” Ballmer said.
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