CRM News: E-Commerce: The Key to Shopping 2.0 Success: Empowering Customers
Even the titans of online retailing struggle with how to tackle the challenge of delivering personalization. Most techniques for generating personalized product recommendations involve identifying which items tend to be purchased together. While this approach effectively groups products by interest, it doesn’t get to the heart of treating each consumer as an individual.
Technorati Tags: 2.0, empowering customers, ecommerce
