Putting the Soul Back in Business
CRM News: Strategy: Putting the Soul Back in Business
John Fleming and Jim Asplund are the coauthors of Human Sigma: Managing the Customer Encounter. They believe that when it comes to human systems — a company’s employees and their relationships with customers — businesses have dropped the ball.
Their view is that by moving the customer experience away from face-to-face, bricks-and-mortar channels and into call centers and Internet Over 800,000 High Quality Domains Available For Your Business. Click Here. sites, companies have ripped the soul out of business. John and Jim contend that companies can put people back in business while simultaneously increasing value and profit.
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