NetSuite Powers Leading Ecommerce Companies’ Growth and Smooth Holiday Selling in 2007
NetSuite Powers Leading Ecommerce Companies’ Growth and Smooth Holiday Selling in 2007
109 Million Unique Visitors Spend $500 Million at NetSuite-powered Ecommerce Sites in 2007 NetSuite Ecommerce Customers Enjoy 100% Uptime During Entire Holiday Season
NetSuite Inc.
(N), a leading vendor of on-demand, integrated business management
application suites that provide ERP (Enterprise Resource Planning), CRM
(Customer Relationship Management) and Ecommerce software for growing and
medium-sized businesses and divisions of large companies, today announced that
NetSuite-powered e-tailers reported record sales growth in 2007. Since 2005,
NetSuite’s Ecommerce customers collectively experienced an approximately 88
percent increase in unique visitors (from 58 million in 2005 to 109 million in
2007), and an astonishing 257 percent increase in Web revenue (from
approximately $140 million in 2005 to $500 million in 2007).
In addition, while Yahoo! Merchant Solutions suffered technical problems
on Cyber Monday (see ),
that prevented some shoppers from completing purchases, Ecommerce stores
powered by NetSuite had 100% uptime on Cyber Monday and throughout the holiday
season.
“We’re proud that once again we were able to help our Ecommerce customers
succeed during the holiday season, typically their busiest time of the year,”
said Mini Peiris, vice president of product management at NetSuite. “It is a
time when the quality of the buying and service experience — not the size of
the merchant — can make the difference between winning a repeat customer and
losing a potential sale entirely. NetSuite is committed to allowing our
Ecommerce customers of all sizes to continue to help them succeed by offering
the best possible shopping and service experience.”
Thousands of companies around the globe have standardized their Ecommerce
operations on NetSuite for their core business operations — from orders and
fulfillment, to inventory and warehouse management, to Google
Keyword-to-Purchase tracking and search engine optimization, to email
marketing campaigns and multi-channel selling. Additionally, NetSuite gives
mid-sized companies a customizable solution for managing complex Ecommerce
sites for global organizations with multiple companies, subsidiaries and
currencies, and with multiple websites. NetSuite’s depth of advanced
capabilities in business process customization helps larger, more complex
businesses meet their industry-specific requirements. And these features are
part of NetSuite’s integrated CRM and ERP business application suite. Much of
the customers’ Ecommerce success announced today was supported by recently
added features in NetSuite, including unique shopping cart conversion
tools — reporting on what items were abandoned by each shopper, and sending
email marketing campaigns to those shoppers; innovative up-sell tools (Up-sell
Manager); and enhanced shopping cart flow — PayPal Express Checkout, pictures
in cart, displaying shipping rates prior to checkout, and multi-language
capabilities.
Here’s what a sampling of these NetSuite customers said about their
Ecommerce success with NetSuite:
Moustache Clothing Co. () — based in
Kansas City, Mo. “To succeed in the apparel industry, you’ve got to have more
than just cool clothes,” said David Hill, managing partner. “NetSuite’s
accounting, CRM, inventory / fulfillment and ecommerce suite gives our company
a much higher value proposition and allows us to compete with more established
brands. Without the Web store offered in NetSuite, it would have been
challenging for us to offer our products online to individual consumers. But
having all the wholesale items already set up in NetSuite, it was a breeze to
integrate a Web store into all of our existing fulfillment processes.”
Joby () — based in Santa Cruz, Calif. “NetSuite has
helped facilitate our continued exponential ecommerce growth, ensuring that
our global team — in the U.S., Switzerland and China — has access to
centralized real-time information about every aspect of our business,” said
JoeBen Bevirt, founder of Joby. “The NetSuite fulfillment engine provides our
distribution centers with world-class automated fulfillment. And accurate and
up-to-date information helped our entire team make informed decisions and
provide sensational customer service for the holidays. NetSuite is growing
with us, continually adding new ecommerce-related features to improve our
efficiency, thereby giving us more time to do what we enjoy most and do best:
innovate.”
Ruff Wear () — based in Bend, Ore. “Ruff Wear’s
business runs on an Apple Macintosh platform allowing our employees to stay
true to their innovative and creative roots,” said Will Blount, vice
president, Ruff Wear. “Our biggest concern was identifying a Web-based
platform that could run on Macs and was flexible enough to support all our
business processes. NetSuite not only met, but exceeded our needs. Because our
ecommerce solution is secure, stable, dependable, and safe, we were able to
spend our time helping our customers make good buying decisions during the
busiest time of year — while at the same time listening to and addressing
customer feedback, and hearing dog stories.”
Sailrite () — based in Churubusco, Ind. “Holiday
selling is easy and effective using NetSuite — build a sales campaign with
product specials and promotion codes, offer free shipping, send notification
of specials by email, and build a refined mailing list for printed brochures,”
said Matt Grant, co-owner Sailrite. “The list of possibilities seems almost
endless. After the holidays, our management was able to easily track and
determine how effective the campaign was using NetSuite’s reporting
capabilities.”
Small Concept () — based in Cumming, Ga. “With
NetSuite’s automation, most of our orders take less than 30 seconds to fulfill
in the system,” said Chuck Utterback, CEO of Small Concept. “As customers
contact us through the Web or email, we usually respond within 15 minutes, and
never more than an hour, using NetSuite’s CRM capabilities. We find this
rapid response critical to closing ecommerce sales. All Web orders received
before 3 p.m. ship out the same day, using UPS integration with NetSuite. In
this tough retail environment, multi-channel companies have the edge. That’s
why we chose NetSuite — a single real-time solution to run our business
across both channels, retail and ecommerce, with one database permitting
integrated customer management and visibility to business trends.”
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