CRM News: Strategy: Compensating SaaS Sales: Turning Hunters Into Farmers
Software as a Service was designed to be a more convenient way for businesses to implement enterprise applications. However, on the vendor side, the new distribution approach complicates matters in the sales department.
Traditionally, a salesperson would sell clients on-premise software packages that might cost in the [...]
Intelligence in Business Isn’t EasyBy Christopher LawtonBusiness intelligence–otherwise known as the exploitation of business data to help companies make smarter decisions–had a big year in 2007. Software giants from SAP to Oracle to IBM made billion dollar deals to buy companies that specialize in business intelligence software, which helps enterprises mine their data.
But for businesses, [...]
CRM Daily | Sometimes, Good Service Depends on CustomerBy Jayne ODonnell and Elaine Hughes
All Michelle Gluckow and her 13-year-old daughter wanted to do was buy a summer’s worth of camp clothes in one night at a New Jersey Abercrombie & Fitch.
After she suffered through long lines, [...]
Who Owns Your Social Data? You Do, Sort of
Analysis: Scoble’s banishment and reinstatement from Facebook revives the debate over who owns data entered on social sites.
When Facebook kicked blogger Robert Scoble off of Facebook Jan. 3, it revived the great debate over data portability. Who owns the data on a social network? You or [...]
CRM News: Enterprise Apps: Report: SaaS Benefits Reach Beyond ROI
“Whether a company uses applications developed by third parties or builds applications in-house using on-demand tools, on-demand technologies lower the cost and risk profiles associated with these efforts and enable more people to take a chance and succeed at building something that is instrumental to their [...]
