Software as a Service (SaaS)

Posted by Vauhini Vara

Zach Nelson says he hates jargon. So when Nelson, chief executive at NetSuite, saw a jargon-filled draft of a press release written by his “product people,” he took a black pen to it to make line edits. Then he thought: “Ah, I’ll just start typing.” He spent 15 minutes rewriting the release, he says, cutting out “technical detail” in favor of explaining what the product does and why it’s useful.

Don’t let Buzz write your press releases

We give Nelson an A for effort but a C for output. Even after his edit, the first sentence of said press release reads: “NetSuite Inc. (NYSE: N - News), a leading vendor of on-demand, integrated business management software suites that include Accounting / Enterprise Resource Planning ( ERP), Customer Relationship Management (CRM) and Ecommerce software for small and midsized businesses and divisions of large companies, today announced NetSuite OneWorld, a cloud computing solution which enables multi-national and multi-subsidiary companies to manage their global business operations in real-time.”

We know he can do better than that because he spoke real English when he translated the release for us: A new NetSuite feature lets companies cheaply manage all their regional and operational subsidiaries with one software system, instead of spending lots of money to cobble together several different systems.

Then again, Maybe Nelson was just trying to use all that jargon to get his press release picked up by search engines.

Business Technology : Breaking Up (With Jargon) Is Hard To Do