Archive for the ‘Customer Relationship Management (CRM)’ Category

Tech Departments Get in the Way of Online Software

Posted on May 7th, 2008 by ICON
Filed under Customer Relationship Management (CRM) | No Comments

 
Posted by Ben Worthen

Large businesses are increasingly interested in online software. Among the hurdles that are slowing adoption, however, is the information-technology department.

Is IT getting in the way of online software?

That’s according to a survey of 101 organizations – most in the Fortune 500 – released today by Kelton Research and sponsored by the [...]

SAP and RIM team to bring native CRM to BlackBerry

Posted on May 4th, 2008 by ICON
Filed under Customer Relationship Management (CRM), SAP | No Comments

 
SAP AG and Research in Motion Ltd. (RIM) today revealed a partnership to run SAP’s CRM application natively on the BlackBerry and eventually to bring the full SAP suite to the device.
By Barney Beal
SAP and RIM executives detailed the arrangement at an event in New York Friday morning, just days before SAP’s annual North American [...]

Testing Out New Concepts to Refurbish the Online Store

Posted on May 4th, 2008 by ICON
Filed under Customer Relationship Management (CRM) | No Comments

 
New e-tail concepts — such as microsites and social shopping — are emerging all the time, and site operators should embrace them, suggests Adam Michelson, the e-commerce practice lead in North America for Optaros.
By Adam Michelson
Most e-commerce sites are approaching their 10th birthday. The standard approach — with left-hand navigation and search, a product catalog [...]

Dell’s New Support Plan: Pay to Speak to an American

Posted on May 1st, 2008 by ICON
Filed under Customer Relationship Management (CRM) | No Comments

 
Posted by Ben Worthen

Would you pay extra to have an American answer your customer-service call? Dell is hoping you will.

Dell will charge more for “premium” customer service

The computer maker recently put out a press release announcing “new premium support service.” The plan: For a fee, people get the right to talk to “the same dedicated [...]

Content Integration: Cure for the Common CRM

Posted on May 1st, 2008 by ICON
Filed under Customer Relationship Management (CRM) | No Comments

Linking pharmaceutical CRM systems to content management technology can increase timely access to updated, compliant information to achieve greater customer satisfaction, says Gary Walker, senior vice president in the applied technology solutions group at RWD Technologies.
By Gary Walker
Pharmaceutical companies manage large quantities of content about their product lines. However, unlike other industries, the challenge of [...]