Software as a Service (SaaS)

CRM is a strategy. Technology is the enabler. No technology –no matter

How sophisticated –can be successful without a strategy to guide it. Business strategy and technology must work hand-in-hand to bring a customer-centric plan to fruition.

If you asked 10 business to describe their CRM strategies you would get 10 dramatically different answers. One company, for example, might want to take advantage of customer information sitting disparate databases scattered across the business might, while another want to develop a multi-channel approach to reach new customers. Gartner recently surveyed mid-sized businesses to learn about their CRM goals, and objectives. Not surprisingly, the majority of today’s MSB’s (companies between 100 and 350 users) adopt CRM to provide a 360-degree customer view and to automate and manage sales-related processes.

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CRM a CEO/Business Owners dillema

In a keynote early in 2004, Microsoft’s Bill Gates Told his audience: “This is a period where reality is driving expectations. It’s an environment where the big winner is the consumer buying these products.

Today’s business climate is supercharged. Growth is exponential, the challenges daunting, the tasks must be error free and expected to be completed now, your business flexibility must be optimum your focus vehement. To satisfy today’s customers a business must radically transform to immediately respond to a satisfaction now mentality. This generation of customers are radically transforming the way companies in every industry are doing business. And many are successfully responding with CRM.

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Nothing is more important and critical to the success of a business than their customers. Maintaining satisfied, loyal customers has proven essential to success. This is an even more critical element in the small business sector as they battle Read the rest of this entry »

Security, cost, integration and speed are key issues

repost of article by Eric Berrige

I laugh when I hear people express disdain for the benefits of on-demand software. On-demand has taken the IT industry by storm for eight years — thousands of customers of all sizes are embracing the new model — yet there are organizations that still insist it is a fad.

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Definition

The better a business can manage the relationships it has with its customers the more successful it will become. Therefore IT systems that specifically address the problems of dealing with customers on a day-to-day basis are growing in popularity.CRM is not just the application of technology, but is a strategy to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.

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